Description:
The North American Mission Board connects pastors and churches with opportunities to serve their community and beyond. We equip congregations with tools they need to share the life-giving gospel of Jesus through evangelism, church planting, compassion ministry and chaplaincy.
BRAND ATTRIBUTES:
Encouraging. Equipping. Mobilizing.
Key Audiences:
SBC Pastor — Pastors of SBC churches who want to engage their congregation in gospel-centered ministry
SBC Church Member — Believers ready to serve and share who just need the tools and training to get started
Colors:
The NAMB color palette serves as a foundational component that works universally across all media. These colors anchor and balance the brand visually. Use the supporting secondary and tertiary colors to complement the system and strengthen brand recognition.
NAMB PRIMARY
WEB: #10294C
PMS: 2767
CMYK: 100 86 41 41
RGB: 16 41 76
NAMB SECONDARY
WEB: #E56B27
PMS: 1585
CMYK: 6 71 98 0
RGB: 229 107 39
NAMB SECONDARY
WEB: #18AEE1
PMS: 2995
CMYK: 71 11 1 0
RGB: 24 174 225
NAMB TERTIARY
WEB: #3C7CA0
PMS: 7697
CMYK: 79 44 23 2
RGB: 60 124 160
NAMB TERTIARY
WEB: #69C9CA
PMS: 325
CMYK: 55 0 24 0
RGB: 105 201 202
NAMB TERTIARY
WEB: #0C4843
PMS: 3305
CMYK: 89 49 65 44
RGB: 12 72 67
NAMB TERTIARY
WEB: #FBAC33
PMS:130
CMYK:0 37 90 0
RGB:251 172 51
NAMB TERTIARY
WEB: #A34A28
PMS: 1535
CMYK: 26 79 95 18
RGB: 163 74 40
NAMB TERTIARY
WEB: #5C6670
PMS: 431
CMYK: 67 52 44 17
RGB: 92 102 112
NAMB TERTIARY
WEB: #ADB3B8
PMS: 421
CMYK: 33 23 22 0
RGB: 173 179 184
NAMB TERTIARY
WEB: #EBECED
PMS: 663
CMYK: 7 4 4 0
RGB: 235 236 237
Logos:
These are the approved configurations for the NAMB logo. The Primary version should be used first, however, the others are acceptable to use when they work better with the available space and format. When vertical space is limited, use the horizontal version. The NAMB acronym version should only be used in applications when the audience is already familiar with who we are.
Using the logo:
To protect the integrity of the NAMB brand visual identity, please avoid altering the logo in any way. Use the supplied logo files as is. You may scale the size of the logo if needed, but always scale proportionally. Any use of the NAMB brand mark or NAMB brand assets should be submitted to brandapprovals@namb.net for approval prior to use.
Please keep the following in mind when using the NAMB logo:
- Do not scale or colorize logo elements independently.
- Do not place on backgrounds that affect readability of the logo.
- Do not modify color or logo design or add any elements to the logo.
- Do not stretch or skew logo in any way. If scaling logo, ensure it is done proportionately.
- Do not rearrange logo elements.
- Do not crop or bleed off page.
- Do not place inside a non-approved holding shape.
- Do not tilt or rotate.
- Do not add dimension (emboss, drop shadows, etc.).
- Do not add stroke or outline.
- Do not misrepresent NAMB or affiliates.
- Keep sufficient clear space around logo.
Photography:
Photography should be the primary element used in NAMB designs to give a storytelling feel and evoke emotion. NAMB’s photography style is candid and aims to capture real, authentic moments that highlight the people and the ministries being featured. Natural lighting should be used whenever possible; avoid a direct flash or staged lighting. Use full-color photography as much as possible to bring color to design without relying solely on graphics. Duotones, if used, should be used sparingly and are typically best when used as a background/support image (although, full color photography with a dark overlay effect is preferred). With all of our photography we strive to reflect the diversity in ethnicity, gender, age, background and community that our denomination represents.
Graphic Devices:
NAMB’s graphic elements consists of angular shapes and graphic elements. These graphics and patterns can be used on their own over solid backgrounds, photographs or used as masks for photography. These elements should only occur in the brand’s color palette.
Typography:
NAMB’s brand typography consists of two typefaces, Gotham and Mrs Eaves. These typefaces and their subsequent weights should be used as often as possible on all printed and digital applications. Commitment to these typefaces will create a consistent and strong identity.
If a free font is needed, please use Montserrat in place of Gotham and Baskerville in place of Mrs Eaves. These fonts are available on Google Fonts.
Brand Aesthetic:
The following are examples of how we apply the various brand elements (patterns, background colors, graphics, typography, etc.) in a variety of ways to create a cohesive brand aesthetic. Whether you are creating original assets for NAMB or one of its brands, working off of a template or simply modifying an existing asset, please make sure to remain consistent with these aesthetic treatments unless instructed otherwise by the NAMB Creative Team.
