SEND RELIEF

Meeting Needs. Changing Lives.

Submit Approvals

Description:

There are people in your community who need your help. They might be human trafficking victims desperate for escape, refugees struggling to find normal in a new country, children in foster care who are hurting or victims of fires and natural disasters are coping with the loss of possessions and loved ones.

Send Relief provides a way to respond to these needs. We offer resources, training experiences and events to help you and your church engage in relief work, and we provide opportunities for you to support those in crisis through prayer, finances and volunteer efforts.

Purpose:

Mobilize the church to meet physical needs in their own community and beyond while sharing the gospel.

Tagline:

Meeting needs. Changing lives.

Colors:

Send Relief uses secondary colors from the NAMB color palette. Navy is the primary color for NAMB and is used as a secondary color for Send Relief in order to tie back to the NAMB brand.Yellow is the primary color used for Send Relief.

SEND RELIEF YELLOW

WEB: #F8CE2A
PMS: 108
CMYK: 0-5-98-0

NAMB NAVY

WEB: #02284D
PMS: 655
CMYK: 100-69-8-54

NAMB LIGHT GRAY

WEB: #ACB3B8
PMS: 428
CMYK: 16-11-11-27

Logos:

These are the approved configurations for the Send Relief logo. The primary version should be used first, however the others are acceptable to use when they work better with the available space and format. When vertical space is limited, use the horizontal version.

1.SR_Square_Primary_navy
SEND RELIEF PRIMARY
Navy
2.SR_Square_Primary_navyG
SEND RELIEF PRIMARY
Navy & Yellow
3.SR_Square_Primary_white
SEND RELIEF PRIMARY
White
4.SR_Square_Linear_navy
SEND RELIEF LINEAR
Navy
5.SR_Square_Linear_navyG
SEND RELIEF LINEAR
Navy & Yellow
6.SR_Square_Linear_white
SEND RELIEF LINEAR
White

Using the logo:

To protect the integrity of the Send Relief brand visual identity, please avoid altering the logo in any way. Use the supplied logo files as is. You may scale the size of the logo if needed, but always scale proportionally. Any use of the Send Relief brand mark or Send Relief brand assets should be submitted to brandapprovals@namb.net for approval prior to use.

Please keep the following in mind when using the Send Relief logo:

  • Do not scale or colorize logo elements independently.
  • Do not place on backgrounds that affect readability of the logo.
  • Do not modify color or logo design or add any elements to the logo.
  • Do not stretch or skew logo in any way. If scaling logo, ensure it is done proportionately.
  • Do not rearrange logo elements.
  • Do not crop or bleed off page.
  • Do not place inside a non-approved holding shape.
  • Do not tilt or rotate.
  • Do not add dimension (emboss, drop shadows, etc.).
  • Do not add stroke or outline.
  • Do not misrepresent NAMB or affiliates.
  • Keep sufficient clear space around logo.

Photography:

Photography should be the primary element used in Send Relief designs to give a storytelling feel and evoke emotion. Send Relief’s photography style is candid and aims to capture real, authentic moments that highlight the people and the ministries being featured. Natural lighting should be used whenever possible; avoid a direct flash or staged lighting. Use full-color photography as much as possible to bring color to design without relying solely on graphics. Duotones, if used, should be used sparingly and are typically best when used as a background/support image (although, full color photography with a dark overlay effect is preferred). With all of our photography, we strive to reflect the diversity in ethnicity, gender, age, background and community that our denomination represents.

Graphics:

Angled lines are used in various forms throughout Send Relief pieces to imply motion and forward direction. Repeating brand marks should be used sparingly. Instead, try to use more angled shapes, crops, photo masks, deconstructed forms of the brand mark or other forms of implied angles to tie the branding together.

Typography:

The Gotham font family is the primary brand font for Send Relief. Various weights may be combined when used appropriately. The font Better Times is a script font that we often use for headlines or special call-out text. Serif fonts may be used in small doses, but they should not be a primary font. For instance, Serif fonts are used on namb.net for quotations or news article titles, however Sans-serif fonts are still used for the majority of body copy.

Brand Aesthetic:

The following are examples of how we apply the various brand elements (patterns, background colors, graphics, typography, etc.) in a variety of ways to create a cohesive brand aesthetic. Whether you are creating original assets for Send Relief or one of its brands, working off of a template or simply modifying an existing asset, please make sure to remain consistent with these aesthetic treatments unless instructed otherwise by the NAMB Creative Team.