NAMB BRAND GUIDELINES

It’s All About the Gospel

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Description:

The Church is God’s plan to reach North America and the nations with the hope of the gospel, and NAMB is here to help. We equip churches to be on mission in their own communities and across the continent. Through compassion ministry, church planting, chaplaincy and disaster relief, we help congregations go to the lost and hurting.

Purpose:

Mobilizing people and churches to plant, serve and share

Tagline:

It’s All About the Gospel

Colors:

The NAMB color palette is an overall muted color palette. Navy is the primary color for NAMB with the primary colors of our sub-brands being used as secondary colors for NAMB. Navy is the unifying color across all NAMB brands. This allows each of the sub brands to be slightly differentiated from the NAMB brand yet still overall consistent.

NAMB NAVY

WEB: #02284D
PMS: 655
CMYK: 100-69-8-54

SEND NETWORK BLUE

WEB: #579CD0
PMS: 284
CMYK: 59-17-0-0

SEND RELIEF YELLOW

WEB: #F8CE2A
PMS: 108
CMYK: 0-5-98-0

NAMB RED

WEB: #D05559
PMS: 7418
CMYK: 8-83-55-5

NAMB GREEN

WEB: #87B16C
PMS: 578
CMYK: 35-2-58-0

NAMB LIGHT GRAY

WEB: #ACB3B8
PMS: 428
CMYK: 16-11-11-27

NAMB DARK GRAY

WEB: #5B6670
PMS: 431
CMYK: 45-25-16-59

NAMB ORANGE

WEB: #F37337
PMS: 158
CMYK: 0-62-95-0

NAMB TAN

WEB: #E0D9C7
PMS: 7527
CMYK: 5-5-15-8

Logos:

These are the approved configurations for the NAMB logo. The Primary version should be used first, however, the others are acceptable to use when they work better with the available space and format. When vertical space is limited, use the horizontal version. The NAMB acronym version should only be used in applications when the audience is already familiar with who we are.

1.N_Square_Primary_Navy
NAMB PRIMARY
Navy
2.N_Square_Linear_Navy
NAMB LINEAR
Navy
3.N_Square_Acronym_Linear_Navy
NAMB LINEAR ACRONYM
Navy
4.N_Square_Primary_white
NAMB PRIMARY
White
5.N_Square_Linear_white
NAMB LINEAR
White
6.N_Square_Acronym_Linear_white
NAMB LINEAR ACRONYM
White
7.N_Square_Acronym_Primary_Navy
NAMB PRIMARY ACRONYM
Navy
8.N_Square_Acronym_Primary_white
NAMB PRIMARY ACRONYM
White

Using the logo:

To protect the integrity of the NAMB brand visual identity, please avoid altering the logo in any way. Use the supplied logo files as is. You may scale the size of the logo if needed, but always scale proportionally. Any use of the NAMB brand mark or NAMB brand assets should be submitted to brandapprovals@namb.net for approval prior to use.

Please keep the following in mind when using the NAMB logo:

  • Do not scale or colorize logo elements independently.
  • Do not place on backgrounds that affect readability of the logo.
  • Do not modify color or logo design or add any elements to the logo.
  • Do not stretch or skew logo in any way. If scaling logo, ensure it is done proportionately.
  • Do not rearrange logo elements.
  • Do not crop or bleed off page.
  • Do not place inside a non-approved holding shape.
  • Do not tilt or rotate.
  • Do not add dimension (emboss, drop shadows, etc.).
  • Do not add stroke or outline.
  • Do not misrepresent NAMB or affiliates.
  • Keep sufficient clear space around logo.

Photography:

Photography should be the primary element used in NAMB designs to give a storytelling feel and evoke emotion. NAMB’s photography style is candid and aims to capture real, authentic moments that highlight the people and the ministries being featured. Natural lighting should be used whenever possible; avoid a direct flash or staged lighting. Use full-color photography as much as possible to bring color to design without relying solely on graphics. Duotones, if used, should be used sparingly and are typically best when used as a background/support image (although, full color photography with a dark overlay effect is preferred). With all of our photography we strive to reflect the diversity in ethnicity, gender, age, background and community that our denomination represents.

Graphics:

Angled lines are used in various forms throughout NAMB pieces to imply motion and forward direction. Repeating brand marks should be used sparingly. Instead, try to use more angled shapes, crops, photo masks, deconstructed forms of the brand mark or other forms of implied angles to tie the branding together.

Typography:

The Gotham font family is the primary brand font for NAMB. Various weights may be combined when used appropriately. The font Better Times is a script font that we often use for headlines or special, call-out text. serif fonts may be used in small doses, but they should not be a primary font. For instance, serif fonts are used on namb.net for quotations or news article titles, however, sans-serif fonts are still used for the majority of body copy.

Brand Aesthetic:

The following are examples of how we apply the various brand elements (patterns, background colors, graphics, typography, etc.) in a variety of ways to create a cohesive brand aesthetic. Whether you are creating original assets for NAMB or one of its brands, working off of a template or simply modifying an existing asset, please make sure to remain consistent with these aesthetic treatments unless instructed otherwise by the NAMB Creative Team.