GenSend

Description:

GenSend is the Southern Baptist next-gen ministry equipping student and youth leaders to reach and disciple the next generation. With practical, relevant and up-to-date opportunities and resources, GenSend empowers students to live on mission.

Brand Attributes:

Vibrant. Authentic. Missional

Key Audiences:

Collegiate/Youth Pastors + Leaders — Next Gen leaders who need equipping, encouragement and the tools to lead their students into a deeper relationship with Jesus to engage their congregations to meet needs and respond to crisis

Collegiate Students + Youth — Next Gen believers who want direction and community as they seek to set the course for the rest of their lives

Colors:

The GenSend color palette serves as a foundational component that works universally across all media. These colors anchor and balance the brand visually. Use the supporting secondary and tertiary colors to complement the system and strengthen brand recognition.

GENSEND PRIMARY

WEB: #10294C
PMS: 2767
CMYK: 100 86 41 41
RGB: 16 41 76

GENSEND TERTIARY

WEB: #3C7CA0
PMS: 7697
CMYK: 79 44 23 2
RGB: 60 124 160

GENSEND TERTIARY

WEB: #69C9CA
PMS: 325
CMYK: 55 0 24 0
RGB:105 201 202

GENSEND TERTIARY

WEB: #363795
PMS: Blue 072
CMYK: 96 95 0 0
RGB: 54 55 149

GENSEND TERTIARY

WEB: #992062
PMS: 234
CMYK: 38 100 35 10
RGB: 153 32 98

GENSEND TERTIARY

WEB: #F17F6F
PMS: 170
CMYK: 1 63 52 0
RGB: 241 127 111

GENSEND PRIMARY

WEB: #99CC67
PMS: 7487
CMYK: 44 0 79 0
RGB: 153 204 103

GENSEND TERTIARY

WEB: #50B849
PMS: 361
CMYK: 70 0 99 0
RGB: 80 184 73

GENSEND SECONDARY

WEB: #E56B27
PMS: 1585
CMYK: 6 71 98 0
RGB: 229 107 39

GENSEND TERTIARY

WEB: #FBAC33
PMS: 130
CMYK: 0 37 90 0
RGB: 251 172 51

GENSEND TERTIARY

WEB: #E5DED3
PMS: 7527
CMYK: 7 8 13 2
RGB: 229 222 211

GENSEND TERTIARY

WEB: #EBECED
PMS: 663
CMYK: 7 4 4 0
RGB: 235 236 237

Logos:

This is the approved GenSend Logo.

Download

Using the logo:

To protect the integrity of the GenSend brand visual identity, please avoid altering the logo in any way. Use the supplied logo files as is. You may scale the size of the logo if needed, but always scale proportionally. Any use of the GenSend brand mark or GenSend brand assets should be submitted to brandapprovals@namb.net for approval prior to use.

Please keep the following in mind when using the GenSend logo:

Do not scale or colorize logo elements independently.
Do not place on backgrounds that affect readability of the logo.
Do not modify color or logo design or add any elements to the logo.
Do not stretch or skew logo in any way. If scaling logo, ensure it is done proportionately.
Do not rearrange logo elements.
Do not crop or bleed off page.
Do not place inside a non-approved holding shape.
Do not tilt or rotate.
Do not add dimension (emboss, drop shadows, etc.).
Do not add stroke or outline.
Do not misrepresent NAMB or affiliates.
Keep sufficient clear space around logo.

Typography:

GenSend’s brand typography consists of two typefaces, Gotham and Mrs Eaves. These typefaces and their subsequent weights should be used as often as possible on all printed and digital applications. Commitment to these typefaces will create a consistent and strong identity.

On occasion, an accent typeface will be used to match trends. Example fonts are El Hidrant, Roboto, outlined and brush fonts.

If a free font is needed please use Montserrat in place of Gotham and Baskerville in place of Mrs Eaves. These fonts are available on Google Fonts.

Photography:

Photography should be the primary element used in GenSend designs to give a storytelling feel and evoke emotion. GenSend’s photography style is candid and aims to capture real, authentic moments that highlight the people and the ministries being featured. Natural lighting should be used whenever possible; avoid a direct flash or staged lighting. Use full-color photography as much as possible to bring color to design without relying solely on graphics. Duotones, if used, should be used sparingly and are typically best when used as a background/support image (although, full color photography with a dark overlay effect is preferred). With all of our photography, we strive to reflect the diversity in ethnicity, gender, age, background and community that our denomination represents.

Graphic Devices:

GenSend’s graphic elements consists of patterns, accent type and graphic elements. These graphics and patterns can be used on their own over solid backgrounds, gradients, photographs or used as masks for photography. These elements should only occur in the brand’s color palette.

GenSend’s color palette consists of a variety of gradients. They can be used on their own, layered over photographs or used within shapes. These elements should only occur in the brand’s color palette.

Brand Aesthetic:

The following are examples of how we apply the various brand elements (patterns, background colors, graphics, typography, etc.) in a variety of ways to create a cohesive brand aesthetic. Whether you are creating original assets for Gensend or one of its brands, working off of a template or simply modifying an existing asset, please make sure to remain consistent with these aesthetic treatments unless instructed otherwise by the NAMB Creative Team.